Public NectarCareers
↘ You’re applying for: Paid Social

Performance Creative Strategist

Develop data-driven creative strategies that drive engagement, conversions, and growth for our e-commerce clients through strategic creative direction.

Full-timePoole, GB · Remote
↘ About the role

Join our high-performing team as a Performance Creative Strategist and play a pivotal role in driving exceptional creative performance for our diverse portfolio of clients. You'll be the strategic mastermind behind creatives that don't just capture attention, but deliver meaningful business outcomes through data-driven creative direction. This isn't just about developing creative concepts - you'll be building lasting client relationships, identifying strategic opportunities that drive performance, and contributing to our agency's reputation for delivering results that matter. If you're passionate about performance-driven creativity and want to make a real impact on growing businesses, this is your stage.

↘ About the company

We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving. As a fast-growing performance marketing agency, we specialise in paid social, paid search, performance creatives and retention marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 40 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.

↘ Our values
Full Ownership
Accountability is our North Star
Integrity
Do what's right, not what's easy
Never Stand Still
1% better every day leads to extraordinary heights
High Energy
Passion fuels performance
↘ Key responsibilities
Creative Strategy & Performance
01Develop performance-driven creative strategies that help clients meet their business objectives, using data and insights to guide decision-making
02Create comprehensive creative testing roadmaps based around core client KPIs and audience research
03Analyse creative performance data with a keen eye, identifying opportunities and acting on insights that drive real, profitable business growth
04Conduct rigorous creative testing and iteration to improve engagement rates, conversion performance, and creative relevance across your portfolio
Client Partnership & Success
05Serve as the trusted strategic creative advisor for 6-8 client accounts, translating their business goals into winning creative strategies
06Deliver clear, insight-rich creative performance reports that tell the story behind the numbers and creative decisions
07Build relationships based on transparency, proactive communication, and consistent creative results
08Identify and present upsell opportunities across Paid Search, Email, and additional Creative services
Strategic Research & Insight Development
09Use our AI workflows to deep dive into client reviews and social platforms to extract key product/company value propositions, customer pain points, desired outcomes, and purchase prompts
10Develop informed messaging strategies based on comprehensive audience research and competitive analysis
11Stay constantly aware of upcoming trends on social platforms and identify new content angles and creative opportunities
12Conduct thorough competitor analysis and market research to inform creative strategy decisions
Creative Direction & Collaboration
13Brief creative iterations and new concepts to designers based on creative roadmaps and insights drawn from performance reporting
14Work closely with Paid Social Specialists, designers, and other creators to brainstorm new ideas and optimise creative performance
15Lead content and creative strategy across social platforms, ensuring consistent brand messaging and performance optimisation
16Collaborate with UGC creators to ensure content quality and commercial viability, providing strategic feedback for continuous improvement
↘ What we’re looking for
→2+ years of hands-on creative strategy experience within a digital marketing agency or eCommerce environment, ideally with media buying/creative focus
→Proven track record of managing multiple client accounts simultaneously while maintaining high strategic and performance standards
→Strong analytical skills with experience in creative performance reporting and data interpretation for strategic optimisation
→Demonstrated ability to build and maintain client relationships based on trust and creative results
→Self-motivated with excellent time management and prioritisation skills
→Fluent English communication skills, both written and verbal
Technical Expertise
→Strong expertise in creative performance reporting and key storytelling metrics (hook/hold rates, 100% video play rates, engagement metrics)
→Experience in briefing creatives across multiple platforms based on performance data and strategic insights
→Deep understanding of human psychology, sociology, and consumer behavior - why people buy and what drives engagement
→Proficiency in research methodologies, audience analysis, and competitive intelligence gathering
→Knowledge of social media platforms, content trends, and creative best practices across channels
→Fluent in the use of AI platforms such as Claude
↘ Nice to have
What Would Make You Stand Out
+Background in eCommerce or D2C brand creative strategy
+Understanding of key business metrics, customer acquisition costs, and creative ROI
+Leadership and team management experience
+Familiarity with creative production workflows and design processes
+A passion for staying current with creative trends, platform updates, and industry best practices
↘ What you get
Competitive salary commensurate with experience
28 days paid holiday plus bank holidays
Your birthday off (because everyone deserves to celebrate)
Professional Growth
Access to £10,000 worth of training courses and professional development
Mentorship from highly experienced creative strategy and performance marketing experts
Clear career progression pathways within our growing agency
Regular exposure to diverse clients across multiple industries and niches
Work-Life Excellence
Fully remote working environment
Subsidised gym membership up to £50 per month
Quarterly team social events
Culture & Environment
Work with a wonderfully diverse portfolio of clients
Collaborative, high-energy creative team environment
Opportunity to make a real impact on growing businesses through strategic creativity
Agency culture built on integrity, growth, and winning together
Ready to Join Us?
If you're excited about driving real business growth through strategic creative thinking and want to be part of a team that values both creative performance and purpose, we want to hear from you.
↘ What to expect after you apply
01Initial conversation with Amelia our Talent Acquisition Manager
02Strategic thinking assessment and portfolio review
03Final interview with Lewis Lindsay, Founder of Public Nectar
↘ Submit your application

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Applying forPerformance Creative Strategist
This role is open to candidates based in United Kingdom.
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